Born and raised in Los Angeles California, Sirag had an eye for business at a young age. In 2011 he graduated from Cal State University Northridge earning his B.Sc in Business Marketing and Finance. Immediately after finishing college Sirag started Riviera Restaurant Group, a full service restaurant firm that owned restaurants, a catering division, and provided consulting services. Sirag and his childhood friend built a strong company eventually owning 3 restaurants in the greater La area. After 5 years in the industry Sirag decided to shift his career and go back to his childhood roots of wanting to be a firefighter. Currently Sirag is in the hiring process with LAFD. During the tedious training and hiring process Sirag decided to join the Grey Matter team as a managing partner where he plans to expand and grow the brand. Grey Matter LA was opened in May of 2017 and the GREYSZN Studio is up next in line in late 2018. Sirag’s passion for customer service and attention to detail is a benefiting factor to the success of Grey Matter. In his free time Sirag enjoys spending time with his family, boating, racing motorcycles, traveling, and constantly looking for ways to advance himself and those around him.